The cheapest IKEA-stuff is indeed cheap, but buy stuff somewhat over that and they are still really durable.
It would make sense on many business levels (e.g. I'd image negative impact of flimsyness growing almost exponentially with each year a bad product stays in the catalogue, designing for cheap or sturdy being muchbless costly than designing for cheap and sturdy and so on), but I have no idea if Ikea are good enough to consider that consciously (I do think they'd at least be closer top that level than most others)