Well, I do think the companies discriminate. They sell whatever is feasibly in the market and within the limits of the law. India has pretty bad roads and average speed in cities are often slower than bikes speeds in Mountain view so many Indian cars do not really need airbags and various other safety mechanisms not to mention lower value of life itself.
You do get top notch, safe vehicles as well, it is just that most Indians dont consider the marginal safety worth the price.