Are girls afraid of money?
postcards.blogs.fortune.cnn.com
postcards.blogs.fortune.cnn.com
It may be interesting to note that this experiment wasn't repeated on 15 male Georgetown mentees, so we really have no basis of comparison, the author simply assumes the boys would have taken the money.
edit: anyway, how could you have a control group? Find 15 sexless undergrads from similar economic and cultural backgrounds? or 15 one-year-old girls who have no experience with money?
For my part, with the money on the desks, I probably would've gathered it all up if I was the first one in the room and turned it in to the leader of the session or campus police. With someone holding up a $20 and asking who wanted it, yeah, I would've immediately asked for it.
The question is solid, it suggests a variety of experiments;
o Put 'coupons' of $20 value on some of the desks.
o Put 'jewelry' of $20 (approx) value on some of the desks
o Put a 'Logo' shirt on some desks (Logo from the 'presenting' company)
o Put a 'Logo' clothing where the logo is different on each article and for different designers.
o Put a 'knicknack' (thing SWAG like) on each desk.
Do the experiments with boys and with girls. Ideally all college students, and preferably sophomores (since as freshmen their cultural values have not fused as much as they have by the time they are sophomores)
Three things you want to test:
1) Does 'ownership' change behavior?
2) Does 'commercial promotion' (coupons/logos) change it into something you are expected to take.
3) Does perceived value permute the results.
And of course the whole girl/guy thing.
In my experience I've met people for whom money was a goal (it was the having they desired most) and some for whom money was a tool (do I have enough to make x happen?). A smaller number for whom money was a means of influence.
Now why men have this extra drive, I'm not qualified to answer, not having studied much evolutionary psychology; but I would say that there's probably some subconscious collusion going on by all parties to defer to "alpha males," that will allow this strategy to be optimal when one can signal such traits.