It's meant for poor Europeans and rest of the worlders, and definitely not for Tesla buyers. And in this case, for city dwellers.

I'm only half joking about the "poor" part. For 80% of the world a car starting at $35k (which is actually about €45k everywhere outside the US, so more like $55-60k) is an expensive car. I'm pretty sure the world average car price is $20k or less.