Sometimes you just have to copy what worked for someone else in their venture and apply it to your own venture. I know that the world tells us that we need to be original; that we need to come up with new ideas to apply to our lives, careers and businesses; that we are special. However, I believe that sometimes, we can achieve tremendous success not by trying to come up with new ideas but by leveraging ideas that have already been tested by someone else.

The article https://leveragethoughts.substack.com/p/originality-is-not-t... provides a case study.