David Skok of Matrix Partners has blogged comprehensively on this topic: http://www.forentrepreneurs.com/
The content may seem obvious, but how many startups can you think of that have utterly failed to achieve LTV > CPA?
The content may seem obvious, but how many startups can you think of that have utterly failed to achieve LTV > CPA?
That's why I think about ideas in these terms so much.