What are you saying? If they make thicker phone then case is not needed?
Apple gets really excited to say “thinnest iPhone ever” — but then we (or at least I) slap an Otterbox on it because I want the thing to last.
At the end of the day, it’s just for marketing purposes. No one wants to buy a Jitterbug phone. People want to buy sleek and sexy. And then they surround it in rubber bumpers.
It’s really pretty stupid all the way around. I don’t think Apple would sell as many phones if they shipped with a built-in bumper. Even to people like me who require that their pocket computers be protected...
That is effectively what "ruggedised" phones look like, I'll agree.