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It's not just HN. I write for a number of online pubs/sites. Sometimes I'll write something that I think is particularly clever/insightful/useful and it gets relatively few pageviews and no engagement. Then I'll knock something out in a couple hours that I think is fine but pretty-cookie cutter and it gets 10x or more the engagement.

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Paraphrasing an Elton John quote: "People think it's easy for me to know what will be a hit because I've had so many. The truth is I've written songs I was sure would be a hit and nobody ended up listening to. I've also written songs that I didn't think would do anything and I even hesitated to include on the album and they turned out to be my biggest hits."

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