- the ad part that is truly awful. If this indeed happens I can easy understand the rage of users (I have a corporate Windows 10 so I do not see that behaviour)
- the forced restart part: from the perspective of someone working in information security: good job. People do not give a shit about security and when begged to reboot quickly (= within, say, 3 days) they have all kind of important things to do instead for months.
I do not care if their machine is hacked and all their stuff stolen. What I care about is that this machine becomes a part of a bot that is either poses a risk to others (DDoS) or sends out crap (phishing, spam). Such machines should be actively hunted and taken down.
So MS forcing these users to have their PC rebooted even in the middle of their work (after several attempts to have it done by the user) is great.