Medium reveals (another) new logo – and it's a head-scratcher

There is a lot of justification for their choice of colors, fonts, and symbols. I wonder how much of that is after-the-fact excuses for why a focus group liked the design, versus motivating principles that guided the design choices in the first place.

This is a terrible logo by any objective visual design standards -- the shape, proportion, weight are all decidedly unappealing. Honestly, three simple circles would have been better. As for the "3D ellipsis" concept -- I think this is a classic example of a Gestalt psychological phenomenon, where knowing the concept in advance informs the holistic visual interpretation. I have to wonder if they bothered to focus test the logo on individuals who were not privy to the concept before their initial impression, because this reads like a circle followed by two 2D squashed ovals, with no obvious indication of three-dimensionality.

Had no idea what this was until the explanation of the 3D ellipsis.

Seems like logos that need a long explanation are usually bad logos.

I like it. It is an ellipse or trailing thought

If you like, or hate, something, anything you can find 10 people on Twitter to highlight and make it look like the world hates/loves it. It's a cheap trick

Thanks, I hate it. Poor use of proportion, spacing, and visual weight.