>managed to completely obliterate whatever was left of european advertising agencies
That's a huge win in my books. I take the stance that advertising is a cancer on society wasting: lives,talent, and finite resources while doing what good for society exactly?
For every campaign that does measurable good I can usually argue that either the campaign wouldn't be necessary without advertisings infectious tendrils everywhere, or the effect is virtually worthless in the face of the overwhelming scaleof resources wasted on useless advertisement campaigns.