I'd be willing to guess that you are more concerned with revenue because you have shareholders to answer to. R&D is something that doesn't show up on the bottom line with regularity. Sure, you might develop something huge and make tons, but probably not.
What would be interesting is to see some heavy quantitative studies done on the ROI of research in a corporate setting. If we could prove that R&D provides a decent ROI, I'd be willing to bet that the business types would be more willing to fund it.