So incredibly myopic. Atlasssian is "innovating" themselves into snatching failure from the jaws of success. Self-hosting has huge advantages in enterprise and secure environments. They're just throwing away key large customers, forcing them to share what could be confidential data on random cloud systems customers they don't own, and limiting customizations, integrations, confidentiality, scalability, and data protection.
And, there are now plenty of other self-hosted options to their bloated JVM, resource-hungry apps.
They just committed seppuku in many less-visible, but nonetheless important, use-cases in the enterprise space. What a shame.