Why is this appearing as personal writing on Medium rather than as a press release from General Motors?
It's a strange shift in branding that has occurred over the last 10 years of social media, where once companies were very cautious on branding and required everything to be on their own domains, but are now comfortable making announcements on platforms that are not self hosted (e.g medium, but also Twitter, FB etc)
It’s probably easier to use medium than to go through all the red tape & endless delays involved in getting a blog set up at most enterprises.
https://help.medium.com/hc/en-us/articles/115003053487-Custo...