It's psychology-fueled. Also, a lot of companies reinvest profit so they don't have to pay taxes.
That's why we don't have flying cars. Instead of investment in core competencies we invest in the market.
There central company to the article’s point (Snowflake) has no profit to reinvest
They reinvest the money before it could become profit, mostly by hiring more sales
If you increase payroll in the current year by $1bn you won't make a profit and you won't pay taxes... but it may not be as good an investment.