Some reasons why we made these:
1. Earbuds are easy to lose for two reasons: they are not attached to your ear and they spend a lot of time in your pockets or messenger bag or purse. Our earrings are at your ears, and attached to your earlobes (albeit loosely!)
2. Earbuds/Airpods are a social faux pas in many situations: meetings for instance. Earrings, even statement earrings, are usually acceptable everywhere.
3. Earbuds/Airpods, however cool they may be, would look wrong with a party outfit when you still want to be connected, and be handsfree. An extreme example would be the Met Gala or a Red Carpet event. For us non-celebs, a dance party.
4. Many of us don't like the idea of putting anything inside the ear. It's uncomfortable. And the "lint" that sticks to the bud is just gross. Our earrings solve that problem.
5. Earbuds can be dangerous by blocking all sound. Transparent mode is a solution. Open-ear (like our earrings) is a more natural solution.
Ultimately, there are specific use cases for our earrings, but even though they are specific, they are not at all uncommon.