From there, they use dozens of fake Reddit and HN accounts to submit, comment on, and artificially boost their own posts. They also submit some unrelated cover posts. You can see some of these on HN here: https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...
They have sockpuppet Reddit accounts doing the same thing across 10s of subreddits.
Here's the set of clients I know of (https://twitter.com/troyd/status/1316020415995674624):
AccessiBe
ClimaCell
Imperva
Loadmill
Rookout Labs
WhiteSource (AKA SecureCoding dot com)
Testcraft
I have no idea what they thought they were buying, but what they were receiving was black-hat content marketing at large scale. There may be other clients I don't know of.
Here's some Medium profiles of authors, where you'll see those companies get plugged over and over. I expect some of these will be removed by the authors soon:
https://medium.com/@AntonLawrence
https://medium.com/@Justin_Parsons
https://medium.com/@Dickson_Mwendia
https://medium.com/@oyetoketoby80
https://medium.com/@mrsaeeddev
https://medium.com/@ginomessmer
https://medium.com/@diptokmk47
https://medium.com/@sajjadheydari74
https://medium.com/@ngwaifoong92
https://medium.com/@henson.casper
https://hackernoon.com/u/ari-noman
https://hackernoon.com/u/diptokmk47
There's probably others I'm missing. If you run a blog and one of these companies is mentioned in a post that doesn't disclose an affiliation, it may well be fake. I contacted many of the publishers above. To quote Quincy of freeCodeCamp in https://twitter.com/ossia/status/1316216151802667008 after he researched this: "Stay vigilant, friends."