Theres people who use it for certain things, like PornHub just started accepting BTC payments.

But there has never been more institutional and high net worth interest in BTC than now as a value store and adoption for a global reserve currency (we can see this from the institutional gateway inflows). Some recent examples: Microstrategy invested $425 million in BTC over treasuries. Twitter bought $50 million the other week (and Jack Dorsey owns BTC personally). Paul Tudor Jones bought in with about 2% of his total assets. Its gaining traction in this area as a value store.