The "correct" use is unclear and not obvious. Even people who are aware of the correct usage frequently get it wrong (see comments here). There has to be a better term for this.
The "incorrect" use is actually useful (which, I guess, is why the phrase has been co-opted for it). There are statements that "beg the question" and that's a useful phrase to have (and a much clearer use of it). I shall continue using it for this :)