It's obviously a marketing ploy, but the people who use so much stuff that they have to be cut off explicitly basically don't have any human decency, in this regard.
Almost every time a "free plan" or an "unlimited plan" is cut off (BTW, in life there is no "unlimited" anything, just use common sense), it's not because some random person uses 10-50-100% more than what the person offering it thought everyone would use.
It's more like 1000%-10000%. And that's definitely being a sociopath/jerk.
Data hoarders are jerks, for example, no way around that. There's almost no rational way to explain it, it's just an addiction.
It's not sociopathic to have no empathy towards a for-profit corporation. Amazon is not a person.
Corporations offering "unlimited" plans with limits are lying, plan and simple. They should use a word that doesn't imply they're offering something that they're not.
No, I'm not going to come up with an alternative, that's not my job.
Why do you think it's ok for company to offer unlimited services knowing that it's not really unlimited?
Shouldn't you be advocating for companies to be more truthful in their marketing?
It is the same with Mobile plan's Unlimited Data. 20-30GB are fine. Carrier even put up with 100-200GB per month. Because that is the average Data used for Home Broadband. But when carrier said they stop providing services to said customers because they were using 500 or even 1000+GB per month you really cant feel sympathetic to those people.
Some argue why not just but an arbitrary number instead of unlimited. But consumer wants unlimited so they dont feel they are limited. I know that sounds stupid but it is the default consumer behaviour.