First wave: POV of a predator in a parking garage approaching a woman. Grave female voiceover: "Sexual predators could track your automobile, and remotely control the vehicle - including unlocking the doors." The female victim turns as the camera descends on her - she screams - "Vote No on Question 1. Don't let sexual predators control YOUR vehicle."
Second wave: Russian hackers with pimples nodding with pleasure as they take control of your vehicle, in a "Kremlin-sponsored hacking room" that looks like NCIS by way of Dr. Strangelove. Vote no - don't let Russian hackers control your vehicle.
Third wave - Muddy the waters by changing tone entirely to mimic the "Yes on 1" ads which have local, named individuals urging "it's your data, keep control of it." Muddied version - "It's your data, keep it safe. Vote no on 1."
Fourth wave - white unnamed men in auto shops with forced-sounding boston accents explaining that if you vote yes on 1, it'll hurt the little guy.
The insane $$ being thrown at trying to kill this bill [] tells a story in itself.
[] https://ballotpedia.org/Massachusetts_Question_1,_%22Right_t...