1) Apple will have a problem with this. They generally don’t care about small-scale things like hackintosh, but this is a bit different. Selling a device to automagically hack a key logger into a modern Mac goes over their ‘line in the sand’, I’d expect. Openly selling it is ... brave, IMHO.
2) I can see some further work on their part to beef up the security over usb-pd. Perhaps the first thing is, as the article suggests, to force external attention from the user (hold down both shift keys...) but ultimately I could see it going to challenge/response and sha256 keys or similar.