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Sounds like it should actually be "χonch," then, with a Greek letter chi instead of an 'x'.

This pattern is also present in e.g. LaTeX

TeX being from τέχνη make sense, I do enjoy startling people by pronouncing it thus (as Knuth recommends).

xonsh being pronounced /kɑnʃ/ and not /eks.ɑnʃ/ or /xɑnʃ/, or even /zɑnʃ/, is just one of those things I have to remember.

pronouncing TeX /tɛk/ is better than /tɛks/, but really it's /tɛx/, the way Bach is /bax/.