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Anyone make out the e-book URL from the first slide?

it's an o'reilly user group link where you indicate your user group affiliation and then you select a book and they get back to you.

It's not actually a url for a specific free ebook and it feels sorta wrong to attempt to exploit it.

We were actually, explicitly, given this URL by O'Reilly in order to present it as such to people at the conference.