Obviously I'm not a target audience, but could you elaborate what your product is in dev terms? The text didn't enlighten me sufficiently.
If you're a backend dev, you'd probably been asked to create database tables to save marketing or business data. AirTable allows many business people to create tables and gather info , and selling info without involving backend dev.
It will be interesting to see how the self-serve business tools (nocode) will affect the type of work devs will be asked to do in the future.