An interesting read on writing is Stephen King's "On Writing - A Memoir of The Craft":

https://www.goodreads.com/book/show/10569.On_Writing

One of the things he mentions in his book is to be judicious in editing your own texts, removing any words that do not add to the actual message that you're trying to get across. For instance, in the last sentence, I ought to have removed the word 'actual'.

I think some of this advice could probably apply to this article as well.