Did people previously not resell their cars?
Focus on money almost makes everything less fun.
It used to be that people just bought a yellow car because they like it.
But when you do that today some people will say 'but what about the resell value?'. This will make you question your decision.
People are becoming less and less authentic. This sucks.
Just buy a car you like. Having a good time is more important than resell value.
Red was good, but they were common.
(Last time I checked, there was about a 3x premium on the yellow ones, because there were only 1500 of them made. The one that got away and all that.)
Considering the financial status for most of the people in my country (USA), I would say they can’t afford to care about their car’s color.
The buyer is paying off the difference between the price at the time of sale and the price at the end of finance term (plus interest on the difference)
The price at the end of the term is due to depreciation. If the buyer opts for a neutral/non-polarising color, then the depreciation is lesser than compared to choosing a different color. This is because it is assumed (mostly correctly) that it will be relatively easier to sell a grey/black car than a bright yellow/red car.
That also results in the non-neutral coloured car costing more to finance over the term.
I'd assume so since the dealer needs to off-load it and if it's a wacky color, they won't get as much.
Or maybe the choice of colors for lease vehicles is limited to ones that aren't hard to off-load at the end of the lease?