This didn't start because Epic got kicked out of the store, it started because they pushed back against Apple's rules knowing the result would be getting kicked out.
Getting back in doesn't advance their position in any meaningful way.
Getting back in doesn't advance their position in any meaningful way.
Most people with an iOS device probably have access to another device they can use to play Fortnite, and the only way the iOS 30% cut works out in their favor is if:
a. there exist some customers that will only license Fortnite on iOS and/or will buy an additional license for iOS.
b. at least 70% of these customers won't instead seek out another platform; e.g. buy a second tablet because Fortnite won't work on iPad, or use a device they already own which they may not like as much as the iPad but will work.
Just a heads up, Fortnite is free to play and makes its money through microtransactions, selling things like characters to play as, dances to show off during the game, things like that.
They knew what they were getting into here and thought it was worth the cost.