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It's not amazing. The numbers have been pointing this way for nearly approaching 5 years (https://www.statista.com/statistics/276306/global-apple-ipho... - peak iPhone unit sales was in 2015).

Everyone knew this was coming. It happened to TVs, it happened to desktops, it happened to laptops, and it's happening to phones.

Apple's biggest competitors are either playing a different game (the Chinese companies get to serve a completely different domestic market, and their international plays are at the very least part of a national soft power strategy), or already diversified (Samsung).

To be fair I'm sure Apple did lots of research and already knew these numbers. I'm curious to if they "abuse" this to get better sales of the "last gen" iphones.

isnt this switch in guidance mainly because the revenue from games/mtx is only going to grow and apple has almost exhausted the market of people that can afford iphones

The recent iPhone SE play was pretty cogent as well.