I used to be like that, but for whatever reason a significant proportion of my adds these days are from smaller, local companies - a vineyard or clothing company for instance.

I click on these adds, and if I like what I see, I'll buy it. I feel a lot more comfortable supporting small businesses that someone has poured their heart and sole into. I want to see these companies thrive, and if targeted advertising is the way I'm alerted to them, then so be it!