I am operating on an underlying principle that others may not share, but this could help elucidate why I disagree with many fellow liberals on this front:

I'm trying to solve for how decision making power is allocated without making assumptions about which side is right or wrong. In other words, the argument that "The company must do XYZ because this political cause is simply on the RIGHT side of history!" is not acceptable to me, even though I often personally agree that the cause really _is_ right.