Using their own NPU ( Neural processing unit ), you can now make FaceTime call with ridiculously low bandwidth. From the Nvidia example, 0.1165 KB/frame even at buttery smooth 60fps ( I could literally hear Apple market the crap out of this ), that is 7KBps or 56Kbps! Remember when the industry were trying to compress CD Audio quality ( aka 128Kbps MP3 ) down to 64Kbps? This FaceTime Video Call is using even less!
And since the NPU and FaceTime are all part of Apple's platform and not available anywhere else. They now have an even better excuse not to open it up and further lock customers into their ecosystem. ( Not such a good thing with how Apple are acting right now )
Not so sure where Nvidia is heading for this since Not everyone will have a CUDA GPU.