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> Then we have this whole dating thing entirely owned by one media hegemon.

Who'd that be? Not familiar with dating apps' company histories. I tried them but I'm experiencing much more success with old-fashioned dating. Tech hasn't disrupted dating for the majority of people, I think. [1]

[1] Because I know quite a few people that don't get any success out of it either, while they do get some success with old-fashioned dating.

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Match Group owns and operates several online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, and PlentyOfFish.

https://en.m.wikipedia.org/wiki/Match_Group

are all of those used? I'm not American, but here tinder seems to be the only option whatsoever (aside of the lgtb alternatives).

Yes. People tend to be on multiple platforms simultaneously.

They all appeal to slightly different types of users. Like the same company selling different brands of chips.

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