Hmm. At first I disagreed with you, but when I think about it over time, I think I'm forced to agree.

Their newer MacBooks are going to be ARM based, which, I think, is mostly so that they have more people to develop apps for their phones and iPads. The rest of their customers will be buying them simply for day-to-day stuff wrapped in a pretty package.

I'm trying to think of a major Android phone manufacturer that does the same as Apple, but am coming up blank. Samsung, Sony, Oppo, etc, are all companies that have a multitude of products.

Maybe the only other comparison would be Google, but they were primarily a software company that is now making Pixel devices.So, not quite the same thing.