Each time that they do, have an auto reply set up to respond with https://www.nohello.com/2013/01/please-dont-say-just-hello-i... ?
This "play dumb" strategy worked great for me and I think it has less risk to be perceived as "rude" compared to sending a link to the nohello.com site.
Not wasting the other person's time is however super-important, and a great fast test of whether someone is considerate enough to be an online friend or not.