Google's Groupon Competitor Goes Live | Hacker News Reader

Google's Groupon Competitor Goes Live

mashable.com

17 pointsstevederico17 comments

Is there some unwritten rule that Google has to expand into all areas of the web? It's a tall order that they can't possibly fill. (Buzz et all have proven that.)

Why do they need to compete with Groupon? Why don't they just make search kick more ass? (And no I don't mean clutter it up with more knobs/switches and social bullshit. I mean win the war against the SEO gamers.)

Google is going to partly win the war against SEO gamers by integrating "social bullshit."

HBgary's social networking software; might be a counter to that argument. If they use social as a major signal SEO's will start making fake social signs as they did with fake link signals (buy / build them)

Google is afraid Groupon (as with Yelp) will result in local advertisers using Groupon over Google. It's the same reason that Google is concerned with Facebook--advertising.

Google's main source of revenue is their advertising business. Groupon figured out how to engage local businesses, many of which have no other online presence, in a form of internet advertising and make a large amount of revenue in the process. Google being the #1 company in internet advertising, they are naturally very interested in what Groupon has achieved.

Any company that has a ton of eyeballs can make a Groupon Clone profitable. It makes complete sense for Google to do this.

#1 Google already has a ton of small business using their products (Google Places). They can easily create "deals".

#2 They have access to a ton of ad inventory (adsense, google.com, maps, gmail, etc) to gain a ton of subscribers easily

Google won't be able to break into the market. They are late to the game. Has anyone heard anything about Facebook Offers? Google is good at three things: acquiring startups, email, and search.

It is like Google has ADD.

Breaking into this market just requires plastering the internet with display ads, a TV ad or two, and a few deals that are too good to be true (think $20 amazon gift card for $10). It doesn't take a rocket scientist to get people to signup for email coupons. It takes cash to buy the ads, and with $36B, google has no shortage of that.

Also - Groupon spends a ton of cash on Adwords to acquire subscribers. Google can easily just "out bid" those with their own ads for free.

Is Google known to use AdWords in this manner?

No, the Offers team will have a marketing budget and bid through adwords just like everyone else.

Google has promoted their own products on their own sites outside the ad system in the past, but they got a bunch of greif for it. There is a Chrome ad on the homepage today that targets old IE browsers, but that is the only exception I am aware of.

There is no such thing as a free lunch. Foregoing of Groupon ad revenue is no different than buying the ads.

Of course, google can put an ad on the homepage. Since they don't sell that inventory, it is about as close to a free lunch as you can get.

Not really sure I agree with you here. #1 They can look at all the Groupon numbers in their adwords account and figure out which ads work and place ads for only those keywords #2 They can place their ad above Groupons and still collect that revenue (so no revenue loss there)

I agree that they could have a strategic bidding advantage by looking at the details of other advertisers' campaigns. I disagree with #2. If Google puts their ad above groupon's ad, and they get the click instead of groupon, then they forego the revenue. If they out bid for display ads, then they also forego the revenue.

It seems that Pandora and other Ad engines are obsessed with Groupon-like advertisements. I am concerned about Ad revenue all over the web if Groupon and Living Social goes under. I hardly think that this type of advertising is healthy in the long-run.

Then again, I do not think Group is concerned about the long-run

I don't think Google will do very well with offers, but not because of any problem on their part. It's an insanely competitive business and if you're not at your best, you won't win. Something tells me that the very best people at Google are working on search, adwords, and adsense, and the very best people at Facebook are working on social networks, because that's their core business.

Google and Groupon are going to end up together. In court.

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