They frankly can afford to charge what they're worth now. No longer any caveats when comparing with Intel.

Effectively, they charge what they want to now. They are the market leaders.

Yeah, I was thinking of upgrading from my 3600 but the prices are pretty crazy. $180 for the 3600 vs $300 for the 5600X, for the same core count and a slight IPC improvement? You can get a 3700X with 2 more cores for that money!

New generations of hardware are supposed to improve the price/perf ratio!

The 1800X was $500 (top of the line 3 years ago), though the 1700 was $330, and the street prices were often lower. Raising prices to compensate for more demand seems like a rational thing to do, the 3000-series did have stock problems.

I'm not sure $450 for the only 8-core is value though, hopefully there is a 5700 65W SKU coming.

The Big Navi number for Borderlands 3 4K seems inline with a 3080, so if priced right, AMD's going to run the table.

If $50 on a top-end CPU is your breaking point ... you're not the customer they want

I almost wonder if it's meant to keep demand a bit lower since the 3800x was almost impossible to get at launch. Given how the most recent set of more desirable launches went, I wouldn't be surprised to see this price come down in the future.

They’re delivering smack down best in class performance and efficiency for the price it’s worth.

It's not that good of a value. The 3800x sells for between $320 and $350 right now. The new chip costs $100 more. That is at least a 30% price increase and the new chip is not 30% faster than the old one.