You are not wrong on the buzzword, but you are not absolutely right if you suggest that it is merely that; this is a recurring question and interrogation in that specific area.

The fact that it happens to be kinda buzz worthy is a collateral aspect: everything that answers what some people wonder and that is not yet answered plainly, is.

(and I mean, the first on the front page at this very second has : "We hacked apple" in the title.)