Developing exploits that are acknowledged by major targets--even if done freelance or as a hobby--is one of the few ways to gain lines on your resume that everyone in the security field will pay attention to.
Yes, it also is effectively a screen for people with the spare resources to invest in a career without getting paid for it.
But the established folks don't know in advance what exactly that will be... if they did, they'd already be paying someone to do it.
As a new person, there's no better way to demonstrate your ability to make an impact than to just do it.
I'm not an infosec person myself. But my experience is that upwards of 80% of the ones I interact with who aren't like the people I mentioned above are just hangers on because they like the group or being associated with "infosec" because it sounds cool or something. Maybe it's because you don't need to be an engineer to regurgitate OWASP vulnerabilities and tell people to use password managers, but perhaps that's enough to, after you look around the room of infosec people, feel like you're an "infosec person." To be clear, that stuff is important, but not anywhere close to sufficient. So a lot of applications for our roles come from these people, who just sit on twitter all day and retweet the Taylor Swift security person, but they're totally not technical and have done nothing of note other than write compliance plans.
My hypothesis is that it's all this noise that makes hiring good infosec people difficult. If I'm hiring a kernel programmer or SRE I seem to get much more signal in my applications, but hire someone for security or infosec and there's too much noise from people like above.
They both matter, though. Basic blocking and tackling at the IT level is important, especially to large old institutions. Apple is obviously an apex technology company, but they're also a 45 year old public corporation... I'm not surprised they've got some vulnerabilities lurking in their subdomains.
Patrolling DNS and 3rd party corporate applications is not usually what people think is sexy security work, though. Problems avoided are harder to sell than problems discovered or bad guys defeated.
Is this like an actual side business you run? Can you tell us more?