I've read the blog and got interested in Roblox (basically, WTF it is? A game company? A game engine? Something like Steam?).

First, there's no clearly visible direct link to the company page from the blog (the logo doesn't take you there but to the start of the blog).

Second, I removed "blog." to get to the main roblox.com page, and it's a form to sign up without saying WTF this is.

The closest thing to this is an "About" page -- which is still so cryptic, I don't have any clear indication what they do.

And I cared enough to go through this and read some of the About text. The average person landing on their page / blog wont care that much.

P.S. I still don't know what they do. Looks like a game store. Or not.