Speaking of Chopin his first teacher wasn't much of a pianist and realised Chopin's ceiling was far greater than his own so left him to his own devices wrt technique. Chopin ended up unlocking new techniques on the keyboard which he crystallised in the etudes. He essentially wrote them for himself.
You will see rule breaking common amongst masters of a skill. In fight sports some of the best boxers have all kinds of bad habits - Inoue Naoya doing massive wind ups and Muhammad Ali dropping his hands. The rules are there to help us reach mastery but they shouldn't shackle you either.
To quote Bruce Lee
"Man is constantly growing, and when he is bound by a set pattern of ideas or ‘Way’ of doing things, that’s when he stops growing."
On the subject of Gould his touch is very fussy (although characteristic) and his humming can be frustrating at times. I prefer Perahia's Bach