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Well, the fact that DDG gets more users than Bing would be embarrassing for Bing.

Eh, was it embarrassing when Chrome was built on Webkit and they had more usage than Safari? I don't think so.

Someone might strongly suggest the idea to them.

Your google point is pretty valid, they’d be removing a source of income and sending users to a competitor. I think DDG is fine for the time being.

>might as well use the good one

While I do believe Google has the superior search engine, there may also be an argument for denying them the "vertical integration of identity". That is, if you use Gmail and Google Search, Google can figure out more about you (in theory) than if you use just Gmail. Same reason I never -ever- use Facebook SSO for logging into non-Facebook sites.