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While on the topic of onboarding emails and how the read focuses around early stage company development, what I would like to also see is a breakdown of lessons learned with SMTP services and how to approach for an early stage company.

Anyone have any advice/recommendations/suggestions?

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we started with Mailgun and moving to Amazon SES. We actually created Palabra to not have to deal with those services directly. If you want to try our third party tool instead of handling them yourself let me know

Use a service with an API instead of SMTP directly. I like AWS SES (even if you don't use their hosting) as it is easy to integrate, fast and extremely cheap (10ct for 1k mails).

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