I love the Tesla. I wouldn't say it's built badly, but it's not on par with an import in the same price range. I like it for other reasons. It's unlike any other car. I love the way it drives, I love the features, it feels futuristic. I would challenge anyone to drive a decked out Tesla for a year and then go back to a regular car as their daily driver.
It's a completely impractical and inconvenient car. But I still love it because it's fun to drive and it can, in fact, go pretty much anywhere.
So then the more aspirational type want to emulate them, but they want it newer and shinier and with a warranty, so they wind up with the substandard SUV which is the new Wranglers.
Exactly the same story with Land Rovers in the UK, incidentally.