The point of this isn't to reveal a deep secret; it's to provide quantified evidence. So there's no need to post comments of mock shock.
I enjoyed the report not because it shocked me but because it outlined its methodology, it showed clear examples, and it points to a growing trend. It makes me wonder where these things go next, it feels like squeezing a lemon. Sure if you get a hydraulic press you'll get a bit more out. Then you've destroyed the entire communication channel.