When we launch in French-speaking markets, we'll consider a different name. Possibly Filon, which has a better connotation in French.
But "filons" is the imperative tense of a verb literaly meaning "let's run away".
And also "Fillon" is the name of a politician who was exposed for fraud while he was running for presidency. He was sentenced last spring, his name was all over French news for a while, and it became quite infamous.
edit, added more context