While the existing rituals in the article are kind of fun and optional, what he proposes amounts to mandatory waste of time.

If a game had me fiddle with the brightness every time i started it, I'd refund it. If a company started meetings with mandatory meditation, I'd worry they're religious fanatics and look for a new job. The company example may actually be illegal in some jurisdictions?

Meanwhile, you can break the oreos and dip them in milk or just gulp a bunch at the same time if you're really hungry. There's a difference there.