Why do people find these retouched images attractive?

I'm a good looking guy (in shape, did modelling, etc.) and I just can't understand it. It's like makeup to me... wrinkles, freckles, scars, and everything else have never affected my perception of beauty because I tend to like an exotic, atypical appearance. Health and physical fitness have a much larger impact on attractiveness for me and all this stuff just seems like a poor imitation of what it actually is to look healthy.