Is this any surprise considering their new design? The only way I can read any Gawker site is via an RSS feed and even then I can't stand to read past that and actually visit the site.
I know a number of people who fell back on using the mobile version but it was so much hassle they just found alternative sources. I used to hit Kotaku and io9 multiple times per day but the new design meant I spent more time trying to find stories than actually reading. Was a pity to lose sources that were usually pretty solid.