You mix with different people than I. 90% of my friends would understand that seamlessly - and those that didn't would recognize it as a term of venery from context.
It's not a big issue to me, but my impulse upon hearing about the topic is simply the opposite of the people who keep it alive. It's more twee than is an American, such as myself, using the term twee.
It's the people who tell the others that they are wrong (whichever side of the debate they're on) who make it an issue.
I think there is something to be said for flowery language, but obviously there needs to be a balance struck between it and comprehensibility.